Role: Creative Design Intern in Partnership Development within Marketing Partnerships & Media Department
Standout Projects
WNBA All-Star 2023 Partner Activation Newsletter
One of my standout projects was leading the creative direction for the WNBA All-Star 2023 Partner Activation Newsletter. In this project, I was responsible for not only conceptualizing the visual elements but also bringing them to life through animations and interactive components using Ceros. This newsletter played a crucial role in showcasing event highlights and partner activation tentpoles, enhancing the overall engagement and experience for NBA/WNBA partners and their guests.
Open Category Partnership Pitch
This summer-long project was a collaborative effort amongst my group of four partnership interns tasked with identifying untapped opportunities for the NBA. The primary objective was to pinpoint an open category within the NBA's sponsorship landscape and generate potential brand concepts that could fill this void. After a thorough research phase, we evaluated various brand ideas, considering factors such as market trends, fan demographics, and alignment with the NBA's values. Ultimately, we selected one brand concept that showed the highest potential for success and complemented the NBA's brand identity : Spotify. After brand selection, we developed a comprehensive proposal and conducted a detailed Profit and Loss (P&L) analysis. We then created an engaging custom pitch deck and presented our proposal and financial insights to the department to secure support for the chosen brand partnership.
Varied Work
Recognitions
NBA Employee Spotlight Article Feature
Appearance from Adam Silver Moments Before Capstone Speech
Selected for NBA 2023 Intern Capstone Speech
Photo 1: Selected from the 2023 NBA summer intern class to be interviewed and featured in an NBA Employee Spotlight article.
Photos 2 & 3: Nominated and selected among two others for the 2023 Intern Capstone Speaker to present to entire intern cohort, managers, program managers, and NBA employees on the summer-long experience.
Not pictured: Asked by the Early Career Programs manager to record a video for the first-round interviews for the succeeding summer internship interviewees.