Notre Dame Deloitte Center for Ethical Leadership
Collaborated in a team of four with Notre Dame Deloitte Center for Ethical Leadership (NDDCEL) to create a robust digital marketing strategy and prototype for a mobile app. The aim is to expand NDDCEL's influence within the Notre Dame and business communities by increasing awareness, engagement, and participation in ethical leadership initiatives. This project will leverage digital platforms to enhance visibility, deliver valuable content, and foster a community committed to values-based business leadership.
Forum Web and App Prototypes
To enhance engagement and differentiate itself, NDDCEL proposes adding a closed forum where business leaders, Notre Dame faculty, and students can connect on topics of ethical leadership. This forum will feature discussion boards, direct messaging for personal connections, and leader testimonials. Users can submit topics for community engagement, moderated by administrators.
After successfully testing the forum feature on its website, NDDCEL should proceed to develop and integrate this unique and engaging product for its users. Subsequently, NDDCEL can advance this idea by developing a mobile app where the forum serves as the central feature, enhancing accessibility and interaction for users across different platforms.
App Marketing & Retargeting
To drive adoption of the NDDCEL mobile app, our strategy includes implementing a cross-platform continuity feature. This feature will seamlessly prompt users to either download the NDDCEL app from the app store or continue their media consumption through the app itself. This approach aims to enhance user experience by providing convenient access to NDDCEL's resources while integrating smoothly into their existing digital interactions.
To effectively retarget those existing mobile app users, we will incentivize them to opt-in to push notifications, a critical feature for enhancing app engagement and success. Tailored to user preferences and behavior, these notifications will strategically drive traffic back to the app, ensuring continuous interaction with NDDCEL's valuable content and initiatives.
Cross-platform Continuity
Push Notifications
Interactive Prototype