Nordea is the third largest bank in Europe with more than 11 million customers whom all have very diverse needs and individual expectations of what a bank is. Some still see it as the physical structure you go for in-person assistance and advice, regarding transactions and investments, while others only see their bank as an app icon on their phone. The identity therefore needed to be flexible and adaptive enough to fit into both a digital and physical world.
Ideation Process
Final Logo
